Jon Bon Jovi was in a cafe in Red Bank, NJ, recently when he saw a container of Mijovi — an energy drink whose name shares four letters with the rocker’s — on display. He then called his lawyers, who sent the coffee drink’s makers a cease and desist order. Mijovi owner Marcus Carrington says the drink is named after his girlfriend, Jovita, and that it’s pronounced “mi hovi” (like mojito).
Bon Jovi is also perturbed that the beverage’s can features the slogan “its-mi-life,” an incorrectly spelled take on one of the band’s recent hits, “It’s My Life,” though we didn’t hear Eric Burdon of The Animals (or anyone from Talk Talk, for that matter) complaining when Bon Jovi reused that song title. Carrington said that future cans of Mijovi will not feature that motto. We recommend “Mijovi, the energy drink that feels like a shot through the heart.”